Author(s):
1. Barbora Antonova,

Abstract:
World economic crisis and later depression gradually stroke almost all branches of business activities both in the USA, where the crisis began and in Europe, where it expanded subsequently. Over several years hundreds of companies in the Czech Republic had to face lack of funds caused by growth of bad debts, decrease of quality and of reliable contractors and also by decline of customers. Of course, as it is well known, consequences of the crisis are demonstrated gradually and differently in each branch of business. During past years has appeared a new object of discussion - does the crisis have really so negative effect on Czech businesses or does this depression bring also some positives. For example it permitted firms to examine their present processes and freed hands of managers to apply necessary cost savings. It also helped to clean up the market from the financially unstable companies. A number of independent researches discovered, that not all of enterprises had been influenced by crisis or become to the worse position then before 2007. Issues of the depression\'s influence on business subjects are being dealt by not only many of economists (eg. Pendery), but also by a lot of international organizations and institutions. This paper is focused on tourism, especially on accommodation services. Aim of the article is to judge present situation in collective accommodation establishments in Czech Republic, specifically in Olomouc region and explore the influence of the economic crisis on this facilities. Situation in accommodation establishment has been analyzed on base of secondary and primary data. Research of the secondary data was primarily focused on statistic data, which observed progression of occupancy in collective accommodation establishments. Method of questioning, personal interviews with help of questionnaire was used to get a primary data. The aim of questioning was to find out how was the situation in accommodation establishment during the years 2007 – 2011 in compare of year 2006, i.e. before the crisis broke out. The focus of successively guided interviews headed to gain information about management acting in single hotels, bed and breakfasts, hostels etc. during above-mentioned years. Primary research was realized the area of Olomouc region. 80 subjects participated on questioning. Respondents were chosen purposely, specifically quota sampling. In the research there were included business subjects from all categories of accommodation establishments. By research of secondary data was found out, that influence of world crisis on Czech business companies was demonstrated by reduction of occupancy in accommodation establishments, but also by reduction of costs which are connected with accommodation services. By research of primary data was found out, that economic crisis had direct impact on management of accommodation establishments in Czech Republic and on strategy of business subject provided accommodation services.

Key words:
crisis, tourism, accommodation establishments, management

Thematic field:
Tourism - sustainable development, regional develo

Date of abstract submission:
27.06.2012.

Number of visits:
450

Conference:
REDETE 2012